Virtual Business Solutions

with Myrthe Wieler

My Experience

Since 2017 I have been working as a freelancer helping people (mostly within the health and wellness industry) with the day-to-day aspects of their business and managing and helping them with their online presence. Some of my current clients include Brahmani Yoga, Yoga Treat, The heART of Ritual & Esther Ekhart.

2017 – Present


Virtual support tailored to you

I am a dedicated partner for small businesses, offering virtual business support tailored to their needs. With a background in management, operations, and marketing, I manage administrative tasks, email, and provide operational support. Additionally, I offer my perspective on content strategy, coaching on product packages and messaging. Skilled in WordPress content management and Wix, I provide website support and co-creation services. Simplify event management with my expertise, ensuring seamless and memorable experiences. Current clients include Brahmani Yoga, Esther Ekhart, The Heart Of Ritual, West Cork Jesters, Bantry Yoga, Neurofeedback West Cork (website coming soon) and Yogatreat


Innovation, Content & Operations Manager

Ekhart Yoga

✔Community Management – Developed and implemented a social media strategy for Facebook, Google +, Twitter and Instagram. Streamlined internal communications and introduced help desk and social media management software.

✔Social Media Marketing – Facebook advertising including display advertising and boosted posts. Targeted audiences based on researched core market and geographical fields.

✔Content Strategy & Marketing – using Google analytics, keyword research, social media trends, client feedback and generally keeping my finger on the ‘yoga pulse’, I developed a content plan designed to increase traffic and lead to conversions. The blog and online yoga programs boosted conversions significantly as a result.

✔Content creation – Wrote content for the blog, for new features, new programs, marketing material and promotion as well as the FAQ section.

✔Innovation – worked with one of the founders and our website developers to explore and design innovative new features to increase customer engagement and satisfaction.

✔Operations – Managed the content, marketing and innovation schedule for EkhartYoga. Insured that projects were completed in a reasonable time frame. Coordinated with the team.

✔UX research – Researched our in house UX as well as investigated competitors platforms. Conducted surveys etc. Adjusted our UX accordingly.

✔Graphics – Edited images from in house photographer. Created engagement graphics for Social Media and blog.

✔Content Management – Managed website content via our CMS. Trained new staff in CMS procedures, kept up to date with changes or updates to CMS etc.

✔PR – Worked on building partnerships with high authority sites and influencers, including organising cross promotions, affiliate programs with our teachers, advertising and guest posts.

2012 – 2014

Concept & Content Strategy & Massage Therapy


✔Business concept/product: I worked with several small and medium businesses and helped them develop their business concept and product.

✔Marketing and content strategy: I also helped them develop a working marketing strategy to help build their presence, in particular on social media platforms.

Because I work specifically in the health industry, the personal connection is the most important thing. The old adage or ‘word of mouth’ is still true!

I also worked as a massage therapist for Yoga Retreats, using my 10 years of massage experience with my current growing knowledge of Yoga to provide effective treatments to yogis. 🙂

2010 – 2012

Management, Business Development, HR & Massage

Mindwell provides practical solutions like massage, classes and workhops to improve morale, increase productivity and generally make people feel happy and healthy at work.

✔General Manager – management of staff, new clients (quotes, billing, scheduling of appointments and health days)

✔Website Development and Maintenance – Assisted in rebranding and updating of website. Created content to increase traffic and leads

✔Business Development – Attracting new clients and broadening our services. This included cold calling and email leads, demos, presentations, innovating new services and packages.

✔HR & Training – With a team of over 20 therapists I made sure that they were of an exceptional standard before we hired them, providing extra training where necessary.

✔Massage – Because I like to maintain an overview on the practical aspects of our service I also worked as a therapist for Mindwell for 20% of my hours.

✔Achievements – I played a role in securing the renewal of a major contract with a major global company.

2009 – 2012

ITEC Lecturer & Acting Manager of ITEC registered College

Hagal Holistic Health

ITEC Lecturer in following subjects:
Anatomy & Physiology
Professional Conduct & Business Awareness
Holistic Massage
Indian Head Massage
On Site Massage
Assisted in: Sports & Remedial Massage, Manicure & Pedicure

Acting Manager: I ran Hagal Farm for 6 months. Duties involved: Hospitality – looking after guests, managing appoinments and daily managing of the farm.
College duties: Teaching, Administrative duties, General managing.

2006 – 2010

Co-Owner of Day Spa – Anam Cara

Anam Cara Day Spa

Co-owner of Anam Cara I ran the business together with my sister. We provided alternative and holistic treatment as well as offering luxurious day packages -an urban retreat.

Tasks & achievements:
✔Business development
✔Creating innovative new treatment packages
✔Promotion & PR
✔Managing therapist schedule
✔Performing treatments
✔Development of a pain management clinic
✔Organising events and classes
✔Managing staff

Myrthe’s knowledge of marketing and her design talent makes her an excellent product development partner to my business. She contributes to our creative process with full focus and insight and guards the customer experience. Working with Myrthe is pleasurable, productive, reliable and highly recommended.”

Galitta Tassa – Happy Goddessa

Let’s Talk

Send me a message with any questions you have. I’m happy to jump on a complimentary 30-minute discovery call to discuss what it is you are looking for.


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